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Oral-B iO9 Review: Is This AI-Powered Toothbrush Worth the Premium Price Tag?

2025-08-15
Oral-B iO9 Review: Is This AI-Powered Toothbrush Worth the Premium Price Tag?
The Independent

Oral-B iO9 Review: A Deep Dive into AI-Powered Oral Hygiene

For years, Oral-B has been a household name in oral care, consistently pushing the boundaries of toothbrush technology. Their latest offering, the iO9, promises a revolution with its integration of Artificial Intelligence (AI). After six years of development, this premium toothbrush boasts an impressive array of features. But the big question remains: does it actually deliver a superior clean, and is the hefty price tag justified? Let's dive in and find out.

The Tech Behind the Clean: How Does the iO9 Work?

The iO9 isn't just another electric toothbrush; it's a sophisticated piece of dental tech. At its core lies Oral-B's iO magnetic drive system, which delivers 160,000 pulsations and 48,000 oscillations per minute. This provides a remarkably smooth and quiet cleaning experience. But the real magic lies in the AI integration:

  • AI-Powered Position Detection: The toothbrush uses sensors to track your brushing across all quadrants of your mouth. It then guides you in real-time via the Oral-B app, ensuring you're covering every surface evenly.
  • Personalized Cleaning Modes: Choose from seven different modes, including Daily Clean, Whitening, Gum Care, Sensitive, Intense, Super Sensitive, and Tongue Clean.
  • Pressure Sensor: The iO9 features a smart pressure sensor that illuminates green when you're applying the optimal amount of force, red when you're brushing too hard, and white when you're not applying enough pressure.
  • Interactive Colour Display: The OLED display on the handle provides real-time feedback on brushing time, mode selection, and pressure.

The Experience: What's It Like to Use?

Using the iO9 is a surprisingly luxurious experience. The magnetic drive system is significantly quieter than traditional oscillating-rotating toothbrushes. The real-time feedback from the app is genuinely helpful, especially for those who struggle with proper brushing technique. The pressure sensor is a game-changer, preventing damage to gums and enamel. It really does encourage you to brush more thoroughly and consistently.

The Downsides: Is it Worth the Investment?

The biggest barrier to entry for the iO9 is undoubtedly its price. It’s one of the most expensive electric toothbrushes on the market. Furthermore, while the app is useful, some users may find it a bit intrusive, requiring constant connection and data sharing. Replacement brush heads are also more expensive than those for older Oral-B models.

The Verdict: A Premium Clean for a Premium Price

The Oral-B iO9 delivers on its promise of a superior clean. The AI-powered features genuinely improve brushing technique and contribute to better oral hygiene. If you're serious about your dental health and willing to invest in the best technology available, the iO9 is an excellent choice. However, if you're on a budget, there are plenty of other capable electric toothbrushes available at a more affordable price point. Ultimately, the decision comes down to whether the advanced features and enhanced cleaning experience justify the premium price tag. For many, the answer will be yes.

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