TIPSLIFEHACKS

The Duke and Duchess of Sussex, Harry and Meghan, signed a landmark deal with Netflix in 2020, promising a wave of high-profile documentaries, films, and series. However, the reality has fallen far short of the hype. Despite significant investment, the streaming giant has seen a lukewarm response to the Sussexes' output, leading many to question whether Netflix is making a wise decision in considering another deal.

A Disappointing Track Record

The initial excitement surrounding the partnership quickly faded as the released projects failed to capture a substantial audience or generate significant buzz. Harry & Meghan, a docuseries chronicling their departure from royal duties, garnered some attention initially, but reviews were mixed, and viewership declined significantly after the first few episodes. Subsequent projects, including the animated series Pearl (which was ultimately scrapped) and the Invictus Games series, struggled to gain traction and were largely overshadowed by other Netflix offerings.

The Numbers Don't Lie

While Netflix is notoriously secretive about its viewership data, industry analysts have painted a concerning picture. Compared to other high-budget documentaries and series, the Sussexes' projects have consistently underperformed. The cost of producing these shows, coupled with the marketing expenses, has created a significant financial burden for Netflix. Insiders suggest that the streamer has invested tens of millions of dollars in the partnership, with little return on investment to show for it.

Why Netflix Might Still Be Tempted

Despite the underwhelming performance, there are reasons why Netflix might still consider extending the deal. Harry and Meghan retain a significant global following, and their personal brand continues to generate media attention. A new project, strategically planned and executed, could potentially attract a wider audience. Furthermore, the deal provides Netflix with a certain level of prestige and aligns with its strategy of acquiring star power to compete in the increasingly crowded streaming landscape. The Royal connection remains a powerful draw for some viewers.

The Risks and Rewards

However, the risks are substantial. Another deal would signal a lack of accountability and potentially alienate subscribers who feel that Netflix is throwing good money after bad. The pressure on Harry and Meghan to deliver a hit would be immense, and failure could further damage their reputation and Netflix's credibility.

What Could Go Wrong?

The couple's storytelling has been criticized for being overly self-indulgent and lacking in compelling narrative. The lack of editorial control and the need to cater to a global audience could also stifle their creative vision. Moreover, the ongoing scrutiny of their personal lives and business dealings presents a constant challenge.

The Verdict: A Gamble with High Stakes

Ultimately, whether Netflix renews its deal with Harry and Meghan is a complex calculation weighing potential rewards against significant risks. A revamped strategy, a focus on compelling storytelling, and a willingness to take creative risks will be crucial if the partnership is to succeed. Otherwise, Netflix risks throwing more money into a venture that has consistently failed to deliver.