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Midi Health Launches AgeWell: A New Focus on Women's Longevity and Hormonal Health

2025-05-27
Midi Health Launches AgeWell: A New Focus on Women's Longevity and Hormonal Health
Fortune

Midi Health, a leading provider of virtual healthcare for women, is making waves with the launch of AgeWell, a dedicated arm focused on women's longevity. In an exclusive interview with Fortune, Midi Health CEO Sarah Strober unveiled AgeWell as a “longevity roadmap grounded in women’s hormonal health,” designed to address a significant gap in healthcare – the millions of women who feel underserved or ‘lost to medical care.’

The Longevity Gap: Why Women Need AgeWell

For too long, women’s healthcare has often been reactive rather than proactive, particularly when it comes to aging. Traditional medical approaches haven’t always prioritized preventative care and the unique hormonal shifts women experience throughout their lives. This has led to many women feeling dismissed, misunderstood, or simply overlooked by the healthcare system. Strober highlights that AgeWell aims to change this, providing a comprehensive and personalized approach to women’s health and wellbeing as they age.

AgeWell: More Than Just Hormones

While hormonal health is a cornerstone of AgeWell’s approach, it’s far from the only focus. The program encompasses a holistic view of longevity, incorporating evidence-based practices to enhance women's overall “strength” and “vitality.” This includes:

  • Personalized Hormonal Assessments & Management: Tailored plans to address hormonal imbalances and optimize health during menopause and beyond.
  • Preventative Health Screenings: Proactive monitoring for common health risks, catching potential issues early.
  • Nutrition & Lifestyle Coaching: Guidance on diet, exercise, and stress management to support long-term health.
  • Mental Wellbeing Support: Addressing the emotional and psychological aspects of aging, promoting resilience and positive mental health.

A Roadmap for a Vibrant Future

Strober envisions AgeWell as a guiding light for women navigating the complexities of aging. It’s not just about extending lifespan; it's about enhancing healthspan – the years lived in good health and with a high quality of life. The program aims to empower women to take control of their health journey, providing them with the knowledge, tools, and support they need to thrive.

The Midi Health Difference

Midi Health’s existing virtual care platform has already proven its value in providing convenient and accessible healthcare for women. The addition of AgeWell further solidifies their commitment to women’s health, offering a much-needed service that addresses a critical unmet need. By focusing on preventative care and personalized solutions, Midi Health is poised to revolutionize how women experience aging and empower them to live longer, healthier, and more fulfilling lives.

With AgeWell, Midi Health isn't just offering healthcare; they're offering a pathway to a vibrant and empowered future for women across New Zealand and beyond.

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