TIPSLIFEHACKS

Just weeks after stepping back from royal duties, Meghan Markle is already turning her focus to expanding her lifestyle and wellness brand, 'As Ever'. Following a recent interview with Fast Company, the Duchess revealed her plans to 'assess' new opportunities and build on the initial success of the brand. This signals a clear ambition to establish a significant presence in the competitive wellness market.

Markle's decision to 'step back' from her role as a senior royal allows her greater freedom to pursue entrepreneurial ventures. In her interview, she explained the strategy behind the initial launch of 'As Ever', emphasizing the importance of 'gathering data' and understanding the consumer response. This measured approach suggests a long-term vision for the brand, rather than a rushed attempt at immediate dominance.

What's 'As Ever'? The brand, launched in August 2024, initially offered a curated selection of simple, high-quality stationery. It quickly sold out, demonstrating strong consumer interest and a desire for Markle's carefully chosen aesthetic. The limited initial release was intentional, allowing the team to gather valuable feedback and refine their approach.

Expansion Plans: What to Expect While specifics remain under wraps, Markle's comments suggest a broadening of product categories beyond stationery. She's looking at 'new avenues' for the brand, which could include wellness products, apparel, or even digital offerings. The key, she stressed, is to ensure that any expansion aligns with the brand's core values of simplicity, quality, and intentionality.

The Business Strategy: Data-Driven Decisions Markle’s approach to expanding 'As Ever' is refreshingly pragmatic. Instead of relying on speculation, she's prioritizing data-driven decisions. This means carefully analyzing sales figures, customer feedback, and market trends to inform future product development and marketing strategies. Her comments to Fast Company highlighted the importance of understanding what 'As Ever' could be, indicating a willingness to evolve and adapt based on evidence.

Impact on the Wellness Market Meghan Markle’s entry into the lifestyle and wellness space is already generating significant buzz. Her influence extends far beyond the realm of celebrity endorsements; she brings a genuine interest in mindful living and a commitment to ethical sourcing. As 'As Ever' expands, it has the potential to disrupt the market and set a new standard for conscious consumerism. This isn’t just about selling products; it’s about building a brand that reflects and promotes values.

Looking Ahead The next few months will be crucial for 'As Ever' as Markle and her team refine their strategy and prepare for the next phase of growth. With a strong foundation, a data-driven approach, and a loyal following, the brand appears well-positioned for long-term success. Keep an eye on 'As Ever' – it’s likely to become a significant player in the lifestyle and wellness market.