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WINWIN Ends Exclusive Contract With SM Entertainment and NCT

2026-07-08
WINWIN Ends Exclusive Contract With SM Entertainment and NCT

Chinese artist WINWIN has officially terminated his exclusive contract with SM Entertainment, ending his tenure as a member of NCT.

Contract Termination Details

SM Entertainment announced that the artist, known professionally as WINWIN, has reached a mutual agreement to end his legal ties with the agency. This decision marks the conclusion of his formal involvement with the K-pop group NCT.

The departure follows a period of transition for the artist, who has been focusing increasingly on individual activities within the Chinese market. While the specific terms of the contract termination were not disclosed, the agency confirmed that all legal obligations regarding the exclusive agreement have been fulfilled.

Future Career Path

WINWIN is expected to continue his professional activities independently or under a different management structure tailored to his career in China. His work has historically spanned music, acting, and variety programming, and fans anticipate his continued presence in the entertainment industry.

The conclusion of this partnership means he will no longer participate in official NCT group activities or scheduled agency promotions. SM Entertainment noted that they will support his future endeavors as he pursues new opportunities in his solo career.

Impact on NCT

The exit of WINWIN alters the group dynamic for NCT, a multi-unit project under the SM Entertainment umbrella. The agency has not yet provided a formal statement regarding how his absence will affect future group schedules or unit configurations.

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