Berlusconi's Daughter Leads Whoopsee Investor List: A Gossip Site Backed by Del Vecchio and Elkann
2025-03-13

Corriere della Sera
Barbara Berlusconi, daughter of Silvio Berlusconi, holds a 17% stake in Whoopsee, a Milan-based gossip site, through a trust. The startup has also garnered investment from Gedi and a company linked to the LMDV family office, with Del Vecchio and Elkann on board. This high-profile backing is set to propel Whoopsee to the forefront of the Italian gossip scene, leveraging social media and online news platforms to deliver exclusive content to its users, utilizing digital marketing strategies and search engine optimization techniques to maximize its online presence.