Campari Announces Staff Cuts and Brand Portfolio Restructuring
2025-02-20
MilanoFinanza
Italian spirits company Campari is implementing cost-cutting measures and streamlining its brand portfolio. Ahead of its official market presentation on March 4 to discuss the group's annual financial reports, the move aims to optimize operations and improve efficiency. With a focus on digital transformation and market trends, Campari is adapting to the evolving beverage industry landscape, leveraging its iconic brands and product innovation to drive growth. Key strategies include portfolio optimization and strategic investments in emerging markets, while maintaining its commitment to quality and customer satisfaction. As the company navigates the competitive spirits market, it is poised for long-term success.
