Addio a Franco Sport: iconic Bologna store closes after 60 years
2025-01-31
MSN
After 60 years, a piece of Bologna's history comes to a close as Franco Sport shuts its doors. This iconic store, a staple in via Ferrarese, has dressed some of the biggest names in sports, including Valentino Rossi and Alberto Tomba. With a legacy that spans generations, Franco Sport has been a go-to destination for sports enthusiasts. Its closure marks the end of an era, leaving behind a void in the city's retail landscape. As the sports world bids farewell to this beloved institution, memories of its impact on the industry will live on, echoing the importance of traditional sports stores in the digital age, including e-commerce and sports marketing.
